Em vésperas do inicio da fase final do Campeonato do Mundo de Futebol, Sandeep Mahajan, World Bank's Lead Economist for South Africa, coloca um interessante post no blogue End Poverty sobre as consequências deste grande evento desportivo para a economia sul-africana. Sandeep Mahajan conclui este post referindo que se nada de positivo de concretizar "...it doesn’t matter, because as Simon Kuper and Stefan Szymanski say in their book Soccernomics, hosting doesn’t make you rich, but it does make you happy.”